Sony Delays Playstation 3

As a result of problems related to the mass production of a key component of its Blu-ray dvd player, Sony (SNE) will delay the European launch of its next generation video game console, the PlayStation 3 (PS3). Sony will also reduce the number of PS3 units immediately available in both the U.S. and Japan.

In the U.S., the ps3 will launch on November 17th, with approximately 400,000 consoles available for sale. The U.S. launch will come almost a week after the Japanese launch which will consist of merely 100,000 units.

Sony's PlayStation 3 is the successor to the PlayStation 2, the world's most popular (and as recently as July, the world's best selling) video game console.

The Number That Really Matters

The fact that there will only be 400,000 ps3 units available for sale in the United States on November 17th is totally unimportant. The launch date itself is unimportant. What matters is how many units will be available for sale in mid to late December.

Sony claims it will have 1 million to 1.2 million consoles available for sale by December 31st. I think it's safe to assume they don't plan to have many arrive between December 26th and December 31st. So, let's assume there will be at least a million ps3 consoles available for sale in the U.S. by Christmas.

Will that be enough to put a PlayStation in the living room of every household that wants one?

No. There will almost certainly be many people who have to go without a ps3 for Christmas, despite being willing to pay the very high price Sony is asking. But, that's nothing new. Other consoles (including the Xbox 360) have been launched without an adequate number of units immediately available for sale.

This isn't like failing to get enough Glad trash bags on store shelves. Once the console has launched, limited availability shouldn't cause many people to switch their planned purchase. If they want it and it's out, they'll wait for it.

A delay is much worse than a mere shortage. There's a promise (and a tangible product) behind a console that has already launched. So, very few people in the U.S. or Japan who planned to buy a ps3 are likely to change their minds because of a Christmas shortage no matter how severe.

The Things That Really Matter

The success of any gaming platform is largely based on five factors:

Available Titles

Relative Launch Date

Price

Predecessor's Installed Base

Technology

Of these five, technology is by far the least important factor. The four most important factors (available titles, relative launch date, price, and predecessor's installed base) are difficult to separate. Clearly, having a predecessor with a large installed base (such as the PS2) can be tremendously beneficial, if you get satisfactory marks in the other three areas (titles, launch date, and price).

Predecessor's Installed Base

The PlayStation 3 dominates when it comes to having a predecessor with a large installed base. So, how does it score in the other three areas?

In terms of available titles, the ps3 scores as well as any of its competitors, if not better. However, none of the three consoles (Xbox 360, ps3, or Wii) does very well in this regard. Unfortunately, the titles are likely to be somewhat segregated by console. There will be quality games on each system; but, almost no one will buy all three. Simply put, there will be some games exclusive to each console that a lot of people would really love to play but can't.

Also, there's the danger that both the ps3 and the Xbox 360 will be seen as the more adult and less casual consoles. microsoft (MSFT) and Sony have Nintendo to blame for this but, let's put that issue aside for now.

Relative Launch Date

Returning to the list of factors that determine a console's success, let's consider the launch date issue. Sony clearly has a bit of a problem in Europe, because it will have one less Christmas season than both the Xbox 360 and the Wii. Some analysts think Sony will lose no more than a few hundred thousand console sales to substitutions. If that's true, lost revenue might be in the hundreds of millions rather than the billions.

Strong sales of the Xbox in Europe during the Christmas season would be a very bad indication for Sony. The combined price of an Xbox and a ps3 is prohibitively expensive. Furthermore, the two consoles are far more similar to each other than they are to the Wii. As a result, while some European Wii sales might be recoverable by Sony at a later date, because individuals will choose to buy the Wii first and the ps3 later, very few Xbox 360 sales would be recoverable. Essentially, every Xbox sold in Europe this Christmas is a ps3 that will never be born.

Three Separate Markets

The U.S., Japan, and Europe are really three very different markets. It's quite possible you could have a console that is very successful in one market and yet unable to get any real momentum in another.

Before this delay, I felt strongly that Europe was the market where the ps3 could come closest to duplicating the performance of the ps2 in terms of market share. There's a long-term danger that microsoft will gain market share in the U.S. and Nintendo will gain market share in both the U.S. and Japan.

Obviously, Europe isn't as well defined a market as either the U.S. or Japan. So, it's much harder to predict how a certain type of console or a certain type of game will go over there. The U.S. and Japan are very clearly defined game markets, largely because they have very clearly defined consumer cultures in general and entertainment cultures in particular.

So, what does the ps3 delay mean for Sony's future in Europe? It's hard to say. I'm more interested in seeing what the installed base of each next generation console will look like in the American and Japanese markets after Christmas 2007, when we'll have the first real chance to predict how this round of the console wars will play out.

Of course, there are some predictions that seem pretty safe even now. For instance, it seems safe to say Sony will lose worldwide market share. Simply put, the ps3 won't be able to duplicate the market share dominance of the ps2.

So, most likely we're talking about Sony's ps3 falling somewhere north of catastrophic failure and south of market share gains. Although I think both of these scenarios are extremely unlikely, catastrophic failure is more likely, simply because improving upon the PS2's market share seems a near impossibility given the much tougher competition this time around.

Is there a real risk that the ps3 might end up being a catastrophic failure? I don't think so, simply because of the number of ps2 systems still out there. Price combined with solid competition on both of Sony's flanks is the only thing that could cause such a failure. If the price prevents widespread acceptance of the system, third party publisher support would be a problem down the line. Nintendo doesn't need a lot of third party support. Sony does.

Although I do think Sony is doing serious harm to its PlayStation line by insisting upon including Blu-ray and charging a ridiculous price, I don't think any amount of managerial ineptitude is likely to cause the catastrophic failure of a successor to such a dominant console as the ps2.

Price

If price isn't the elephant in the room, it should be. Most of the articles I read about the recently announced ps3 delay / production scale-down didn't say much about the pricing of the ps3. That's a mistake especially, because several articles mentioned the laptop battery recall, which has nothing to do with the ps3 and very little to do with Sony (it has everything to do with lithium-ion batteries irrespective of their manufacturer).

The PS3's price is a big problem. One that might have manifested itself in poor Christmas sales, if the number of units available for sale had approached the expected demand. For now, Sony is planning on having so few units available in the U.S. by Christmas that the launch will go well even if the ps3 is ultimately a failure. Sony claims it will have 6 million units by the end of its fiscal year. A few analysts are skeptical, but Sony is sticking to that line.

In the weeks ahead, expect Sony to make a big deal about the fact that it will actually make more ps3 units available by the end of December than the number of Xbox 360s microsoft had made available by the same time the year before. It's a valid point. But, it omits two key facts. The ps3 is launching after the Xbox 360 and there are more ps2 owners out there who will want to trade up for the new system.

Since the ps3 is launching after the Xbox 360, no one is waiting around to see what the alternative will look like. They already know what the Xbox 360 is, what it can do, and what (some of) the games available for it are. As soon as the ps3 launches, the comparisons can begin. That wasn't possible when the Xbox 360 launched and everybody knew the ps3 was on its way.

The second reason why no parallel exists between the demand for Xbox 360s at launch and the demand for PS3s at launch is simply that there are more PS2s out there. As a result, Sony having as many units available by Christmas as microsoft had the year before would be a lot like Gillette having as many new razors available as Schick had produced the year before. The difference in market share obliterates any possible comparison.

So, even though I think the ps3 is far too expensive going into the Christmas season, I'm quite sure that fact won't be evident in the sales numbers, because there will be a severe ps3 shortage throughout 2006. Even if the PlayStation 3 is too expensive, it will look like it's selling well, because there simply won't be enough of them produced in 2006.

Why am I so convinced the ps3 is priced too high?

The ps3 is too expensive to be a Christmas gift. Around Christmas, a lot of these consoles are bought by parents as gifts for their kids. Parents are willing to pay a lot for them, because they're a huge one-time item for the kid (and the parents have been hearing about it since well before the launch). But, the prices likely to be charged in 2006 for the ps3 are simply beyond what parents are willing to spend.

It's not an issue of how much consumers have to spend versus the value they're getting. It's an issue of being psychologically unprepared for paying this kind of price for any gift.

It may be a price older gamers are willing to pay to get a ps3 for themselves. But, it's not a price parents will be willing to spend on their kids.

Geoff Gannon writes a daily value investing blog and produces a twice weekly (half hour) value investing podcast at: http://www.gannononinvesting.com

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Selecting Speakers For Your iPod

More and more people are purchasing a set of speakers for their iPods, some to replace their current home audio set ups in order to get rid of the cd collections that take up so much room, some to have a portable audio source for when they are away on holiday, some just for having some iPod speakers because everyone else is buying them! One of the problems we come across the most is people being faced with a huge selection of choices and feeling bewildered about what to buy. What I am aim to do is make your choice that little bit easier.

We can break down the different sets of speakers into the following categories:

portable and powered by batteries.

portable and powered by mains adapter.

Home Set up powered by mains adapter.

For those of you looking for a portable set that is powered by batteries there are a variety of excellent options at varying prices. Personally I am of the belief that whatever amount of money you are spending it is important that sound quality is pretty good as what use is a light speaker set that has crackily sound! If you are looking to spend under 50 then we highly rate both the Logic 3 i-station 7 and the Monster iSpeaker. Both of these are very light to carry, are of a size very conveninet for putting ina backpack or suitcase and run for a good amount of time on batteries, sound from both is exceptional for this pricepoint with great clarity.

If you are looking to spend a little more then a lot of options open up in the 50 to 150 bracket. If lightweight is your number one problem then you will not go far wrong with the JBL On Tour, this is an incredibly lightweight unit that what it lacks in bass it makes up for in the sound clarity department. If you would prefer better sound quality then a step up to an Altec Lansing IM5 or logitech MM50, Saitek A250 and for iPod Nano Owners the XtremeMac MicroBlast. All of these provide excellent sound alongside good looks and a highly portable structure. Once your budget is going over 150 you are in to the realms of a great portable system in the Altec Lansing IM7, thumping bass, crystal clear treble and a great portable structure, definetly the daddy of portable iPod Docking Stations and speaker units.

If you would like something that can be considered portable but don't mind having to use a mains charger then there are a couple of good options available. One of our favourites is the Macally IceTune, this is indeed one of our top 5 iPod accessories altogether, when stacked up it looks like a coke can and has two separate speakers that can be removed and pointed to send sounds in different directions, the sound quality is excelletn for only 39.99 and it is very much portable but does require mains power. The JBL On Stage is another wonderful compact and lightweight unit that can be plugged into the mains for power and will charge your iPod while you listen to it, very high quality sound, lacks bass a littel but you are compromising bass to have such a small portable unit, clarity of sound and loudness are both very impressive. Another excellent unit in this bracket is the Logic 3 iStation 8, newly released and keeping up the fabulous reputation of the iStation 7 this really is worth the money, great combinations of bass and treble and very much a portable size and weight.

For the home set up there are a variety of options and in honesty the best value speakers in our opinion come at this price point. For just 59.99 you can have a pair of JBL Creature II's, these are surely one of the greatest home electronics products to ever hit the market, the bass is phenomenal and the clarity is superb, vocals sound great for many types of music, they also look very appealing and are bound to interest visitors who glaze their eyes upon them! Also in the JBL range are the Encounters, these expand on the Creature philosophy of an alien themed set of speakers and have even stronger bass, they are quite simply phenomenal! At this price point we also have the Harmon Kardon Soundsticks, for a long time these have been my individual favourite speakers, they are see through so you can have a look at what is going on inside and provide possibly the clearest vocals you will hear from iPod focused speakers they are simply outstanding, perhaps not as strong bass as the Encounters but still more than enough for most pallettes. For anyone considering a home iPod set up I strongly suggest a very close look at the Harmon Kardon Soundsticks they are oustanding and will fit in to 99% of home settings in the living room, dining room, kitchen etc!

Hopefully this guide has been of some use to you choosing your speakers, firstly establish which of the three categories your requirements for speakers come into and then you can use the above advice to direct you to some great units, we wish you the best of luck in your choice!

Nick Segrue is the Managing Director and Founder of http://www.mp3additions.co.uk MP3 Additions is one of the UK's fastest growing online retailers of iPod Accessories and strives to supply only the highest quality products that will always enhance your iPod experience. All products are thoroughly tested before being offered for sale and the staff at MP3 Additions are happy to advise you on any products you are interested in or catch your attention.

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How Practicing Yoga Can Lead To A Healthier Heart For Baby Boomers

The benefits of exercise are well known especially the positive affect that it has on the health of your heart. Through exercise you will lower your weight, your cholesterol, and your blood pressure. This will all result in less work on your heart and if you already are having heart problems, exercise can help keep your heart beat regulated and expand your blood vessels.

According to physicians a regular exercise regimen is one of the best things that you can do to ensure that your heart stays healthy. If you have not been active, don't rush into it. just start out walking a few minutes and increase it gradually, you will be surprised at how quickly you will gain strength and endurance. Don't overdo it when you first get started. Starting out slow will help condition your heart and give you the encouragement to increase the amount and intensity of your exercise.

A great form of exercise for baby boomers to consider is the practice of Yoga. Yoga is very low impact and focuses on breathing and relaxation methods. One of the great things about yoga is that any one of any size or age can start doing Yoga and make an impact on their health. When you add in the relaxation methods used in yoga practice you can bring down your blood pressure and relieve stress that is harmful to your heart.

The practice of Yoga has long been proven to be effective in relieving stress, calming nerves, and promoting heart health. This is why many fitness clubs now have begun to offer yoga classes with certified trainers that will help beginners learn to practice yoga safely. Yoga practice urges you to listen to your body and build up to working to your full capacity. Special needs can be discussed with the trainer and routines custom-made to fit your body.

If there are no classes available in your area, Look online for yoga tapes and other low impact tapes that will guide your new exercise routine or got to your local library and see what information and media products they may have on the subject.

It doesn't matter which exercise you start with, what's important is to make it a regular part of your daily routine. Walking is possibly the easiest and least expensive way to start exercising and just about anyone can do it. Be sure to buy a good pair of walking shoes to protect you feet and you're all set.

Before starting any physical exercise routine, contact your doctor. He may also recommend the right exercise just for you.

Gregg Hall is an author and internet marketing consultant living in Navarre Florida. Find more about exercise and weight loss at http://www.shop4betterhealth.com

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